魔弹论
- 网络bullet theory;The Magic Bullet Theory
魔弹论-
从信息类型的视角来回顾大众传播效果史，会发现魔弹论、有限效果论和宏观效果理论的正确性，这三个理论不是互相取代的，而是互相补充的。
When we review the history of mass communicational effects from the standpoint of information types , we will find that The Magic Bullet Theory , The Limited Effects Theory and The Strong Effects Theory are correct . They do not replace each other but complement each other .