公共关系策略

公共关系策略是塑造企业形象的有效途径

Public Relations Strategy Is the Effective Way for Portraying Enterprise Image

企业必须执行公共关系策略、目标，才能与全球市场沟通互动。

The execution of public relations strategy and goals drives corporations to interact with the global market .

面对不同的公众，大学采取的公共关系策略有相同也有不同之处。

Different PR tactics are captured based on the different public .

网络环境下的企业公共关系策略研究

Strategies Research on Enterprises Public Relations under the Internet Environment

企业网络公共关系策略初探

Preliminary Study on Corporate Network Public Relations Strategies

危机时刻的公共关系策略

Public Relations Strategies in Times of Crisis

企业在开拓农村市场时必须坚持适销性，即产品、价格、销售渠道、促销、公共关系策略要适应农村市场。

They should insist on adapting to the rural market in their products , price and marketing strategies etc.

如果你的公共关系策略表现了你力求质量和卓越的努力，他就能确保你的声誉。

Your public relations strategy will only secure your reputation if it witnesses your drive for quality and excellence .

略论文学期刊的生存危机与应对策略危机时刻的公共关系策略

A Discussion on the Survive Crisis and Corresponding Measures of Literal Periodicals ; Public Relations Strategies in Times of Crisis

当中国由计划经济向市场经济转型时，公司必须发展新的公共关系策略。

As China shifts from a command economy to a market economy , companies must develop new public relations strategies .

所有公共关系策略的实施过程一般有四个步骤，即界定筹款的公共关系问题、制定计划和确定方案、采取行动与传播、评估项目。

Generally , there are four steps : defining the PR problems , making plans and decisions , taking actions and transition , evaluating projects .

第二，提出了构建企业商誉管理体系的现代公共关系策略，其中包括诚信策略、协调沟通策略、危机管理策略。

Second , it provides some modern Public Relations strategies to establish the system of corporate goodwill management , including confidence strategy , communication strategy , and crisis management strategy .

该科就制定和发展公共关系策略，进行预测及监察，并为各新闻组提供意见。该科就一些复杂的问题，协调各部门或各局的工作，以确保目标一致。

It anticipates , monitors and advises these units in the formulation and development of public relations strategies and co-ordinates their efforts on complex issues to ensure consistency of purpose .

根据选定的目标市场，提出了贵港工行个人金融业务营销的五个策略，即产品策略、价格策略、渠道策略、促销策略、公共关系策略。

According to the selected target market , it put forward five strategies about personal finance business of icbc , namely product strategy , price strategy , channel strategy , promotion strategy , public relations strategy .

在社会学视角下，运用社会学研究方法，找寻名牌职业学校如何利用公共关系策略推动职业教育的良性运行和高效发展。

Under the sociological angle of view , does the utilization sociology research technique , how pursue the name brand Vocational school to use the public relation strategy impetus vocational education the benign movement and the highly effective development .

因为该品牌的商业广告中描述了一位中国女性试图用筷子吃各种意大利食品涉嫌歧视，从而引发了为期一周的公共关系策略危机，以及客户纷纷抵制和电子商务平台下架杜嘉班纳之后，官方终于在周五公开致歉。

Friday 's mea culpa comes after a week-long public relations debacle , where customers and e-commerce platforms called the fashion line out for a series of commercials featuring a Chinese woman trying to use chopsticks to eat various Italian foods .

在城市形象构造和传播的过程中也可以运用公共关系的策略及传播手段对城市形象进行指导。

Public relations strategy and means of dissemination can also be used in the image structure and propagation process for city image guidance .

此外，本文重点分析了几种重要的旅游饭店促销策略，包括饭店营业推广策略，饭店内部促销策略，饭店公共关系促销策略。

Moreover , the paper specially analyzes several kinds of promotion strategies of hotel , including operation extending strategy , hotel inner promotion strategy , and hotel public relation promotion strategy .

本文对企业商品广告与企业公共关系广告策略选择进行比较，阐述了在运用时应遵循的基本原则和要求。

This essay deals with the comparisons between the design and choice of business public relations ads and commercials tactics . It further elaborates the basic principles and requirements which should be followed when applied .

论企业公共关系创建的策略

On the Strategies of Creating Enterprise Public Relations

有时候，评论文章需要在连载开始之后能发表，所以公共关系部门在策略上和实践上都要考虑到这一点。

Sometimes you will not be allowed to send out proofs or review copies until a serialisation has run so the PR strategy and timeline should take this into account .

企业对社会责任问题的重视，社会对责任的呼唤，不能不引起公共关系思想和策略的连锁反应。

Corporate are to the attention of the social responsibility question , the social call to responsibility , cannot but cause the chain related to public reaction thought and tactics .

营业推广与广告、人员推销和公共关系是促销组合策略的四大元素。

Business extention together with advertisement , personal selling and public relations constitute promotion mix .

行政管理型体育组织公共关系的危机管理策略&以现代队罢赛危机为例

Strategies of administrative management type management of crisis of relation between sports organizations and the public & Analyzing the crisis in " The Modern Soccer Team 's Strike " as an example

在此基础上，考量当前各地政府开展网络公共关系的实践手段，最后提出真正适用于地方政府的网络公共关系策略。

Eventually , this thesis advances suitable methods to online public relation for local government .

分析了进行个人公共关系管理的必要性，通过对个人公共关系的调查，提出了个人公共关系的管理策略。

This paper analyzes on the necessity of carrying out individual public relation management , and through investigating on the individual public relation management , advances some tactics for carrying out individual public relation management .