为了弄清什么最吸引我们的耳朵,林德斯特伦给测试者连接上监测仪,然后给他们播放几十种他们熟悉的声音的录音,从麦当劳广告歌我就喜欢到点燃香烟的声音。
To figure out what most appeals to our ear , Lindstrom wired up his volunteers , then played them recordings of dozens of familiar sounds , from McDonald 's " I 'm Lovin ' It " jingle to cigarettes being lit .