深度分销
- 网络depth distribution
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从价值链的角度分析指出IT分销业的未来发展思路,并提出三种对应的策略:深度分销、业务转型、增值服务。
The section analyses and points out the future development idea of the IT distribution business , and puts forward three kinds of corresponding tactics : The depth distribution , business transformation , value-added service .
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本文在SH公司深度分销开展经验的基础上,结合相关理论进行研究,主要内容如下:通过查阅国内外有关深度分销的文献资料,比较全面的了解深度分销相关知识。
This paper in SH company in Area Roller Sales based on the experience of study , unifies the related theory , the main contents are as follows : Through consulting and overseas relevant deeply distribution of literature material , more comprehensive understanding deeply distribution related knowledge .
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第三,要深度分销,深耕市场。
Third , it requires the enterprise to classify the market .
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第五部分,我国药品分销渠道的发展,从深度分销的趋势、未来医药物流和医药电子商务的发展方向等方面展望渠道发展的前景。
Part five , the development of medicine 's channels in China , including the deeply distributing , logistics and e-commerce in the future .
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而在实践上,深度分销更多地停留在理论阶段,虽然一些企业已经具有深度分销的思路,但是实际运作并没有取得预期的效果。
In practice , more in-depth distribution is not used in the practical life . Although some companies have in-depth distribution of ideas , the actual operation has not got its desired results .
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然而,目前国内对于深度分销信息化建设的研究并不充分,许多实践人员不知怎样着手建设面向深度分销的信息管理系统,本文运用相关理论并结合实践对这方面进行了探讨。
However , the domestic research for the information technology of deep distribution is not sufficient at present , many practitioners do not know how to build the management information system of deep distribution .
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根据快速消费品行业消费者在购买时所表现出的特点及现有渠道中存在的问题,提出了快速消费品分销渠道深度分销的对策。
Based on the characteristics represented by the consumers of FMCG industries in purchasing and some problems existing in the current distribution channels , this paper advances some countermeasures for the deep distribution of the distribution channel of FMCG .
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为了增强终端市场控制力和降低对区域经销商的过度依赖,国内各大快速消费品、手机等消费类行业公司,普遍采用深度分销这种市场营销模式。
In order to enhance control of end-market and reduce over-reliance on regional distributors , major domestic fast moving consumer goods company , mobile phones company and other consumer industry companies widely used deep distribution as their marketing distribution model .
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深度分销约在八十年代晚期引入中国,最初目的是由企业去帮助经销商全面了解,接受和实践企业自身的营销思想、营销策略和方法。
Area Roller Sales in China since the late 1980s the introduction , the purpose is the first enterprise by the enterprise to help dealers fully understand , accept and practice the enterprise itself marketing concept and marketing strategies and methods .