紧接着第四部分又运用五力模型和SWOT分析法，分析评价了各个细分市场的优劣势和机会，根据评价结果，确立了目标市场定位。
In the fourth part , the author uses the five competitive forces model and the SWOT analysis method to evaluate advantages , disadvantages and opportunities of each segment market .
评价细分市场