顾客价值管理

结果与结论：医药企业应重视顾客价值管理，以持续满足顾客的需求。

RESULTS & CONCLUSION : Pharmaceutical enterprises should pay great attention to CVM strategy to continuously fulfill customer demands .

本文的顾客价值管理过程为四个循环往复的过程&选择价值、创造价值、掠取价值和监测价值。

CVM process includes four sequential and circular steps-choosing value , creating value , appropriating value and examining value .

论高职院校实施顾客价值管理的必要性

The Necessity of Customer Value Management in Higher Vocational Colleges

房地产营销中的顾客价值管理研究

The Research for Customer Value Management in Real Estate Marketing

基于顾客价值管理构建房地产企业竞争优势

Construction of Competitive Advantage of Real Estate Company Based on Customer Value

基于供应链协同的顾客价值管理研究

Customer Value Management Research Based on Supply Chain Coordination

第三部分，动态市场环境下的顾客价值管理。

The third part analyzes customer value management under the dynamic market environment .

通过模型阐明了企业进行顾客价值管理的必要性。

Through this model , I expounds the necessity of customer value management .

第三，分析供应链协同与顾客价值管理的互动机理。

Thirdly , analyze of interaction mechanism between supply chain coordination and customer value management .

本文从三个方面阐述了供应链协同与顾客价值管理的关系。

This paper analyzes of the relationship of supply chain collaboration and customer value management from three aspects .

顾客价值管理日益受到重视。

Customer value management has been increasingly fixed on recently , which means to achieve maximum enterprise value .

价值网络是顾客价值管理的重要内容之一，它涉及合作伙伴的选择、价值网络的管理和测评。

Value network is one of important contents of CVM , and it involves choosing its members , managing and measuring it .

本文首先分析了顾客价值管理的涵义及特点，在此基础上，探讨了企业推行顾客价值管理的重要意义。

First , this article analysis the meaning and the characteristics of the CVM , and then discussed the significance of the CVM .

方法：应用顾客价值管理和顾客价值分析理论，结合医药企业的实际情况进行分析。

METHODS : Theory of customer value management and customer value analysis were applied in combination with the actual situation of pharmaceutical enterprises .

顾客价值管理和顾客满意管理是市场营销的两个重要领域，也是我国铁路客运业面临激烈竞争情况下有待深入探讨的问题。

Customer value management and customer satisfaction management are two important realms of marketing . They are important to railway that need thorough study .

本文在研究顾客价值管理时，综合运用了交易成本理论、关系营销理论、战略管理理论、网络组织理论和消费者行为理论。

This dissertation applies transaction cost theory , relationship marketing theory , strategic management theory , network organization theory and consumer behavior theory in CVM research .

经营模式的转变及传统竞争策略的痼疾，使我国房地产业需要采取基于顾客价值管理获取竞争优势的新型竞争战略。

The change of management modal and the vice of old competitive strategy make real estate companies adopt new competitive strategy based on customers value to gain competitive advantage .

以客户为中心的现代投资价值链思维是文化资源产业开发的现代投资思维模式，其思想基础是具有现实性和可操作性的顾客价值管理理论。

The modern investing value chain concentrating on clients is the model of modern investing value conceptions , its theory basis is the re-alistic and operable client value management theory .

第三章为顾客价值管理，探讨了顾客价值管理的内涵和顾客终身价值的含义，分析了如何创造顾客价值，给出了顾客价值战略实施的支持体系。

Customer value management are discussed in chapter 3.We explore the meaning of customer value management and customer life value , analyze how to create customer value , and present the support implementary system .

希望本文的研究为合肥高星级饭店开展顾客价值管理提供借鉴，促进合肥高星级饭店可持续健康地发展。

The author hopes that this study will provide reference for Hefei High Star Hotels ' customer value management . And it will also promote the sustainable and healthy development of Hefei High Star Hotels .

因此，研究零售企业如何进行顾客价值管理，在为顾客创造和传递价值的同时实现自身的盈利和发展有着十分重要的理论价值和实践意义。

Hence , the research on how retailing corporation can implement customer value management and realize its profit and development while creating and transferring value to the customers is of great importance and value in both theory and practice .

为了更有效地实施顾客价值管理，本文提出了基于供应链协同的顾客价值管理策略：顾客需求、流程管理、知识管理、物流管理导向的顾客价值管理及策略联盟。

For more effective implementation of customer value management , this paper proposes customer value management strategy based on supply chain coordination : customer needs , process management , knowledge management , and logistics management oriented customer value management and strategic alliances .

顾客价值管理是持续的为目标顾客创造卓越的顾客价值以不断吸引、开发和保持赢利性的顾客并使之为企业创造最大价值的管理过程。

Customer value management ( CVM ) is a management process in which a company persists with creating superior customer value for targeted customers to constantly attract , develop and retain profitable customers and makes them creating maximum value for the company .

市场竞争的实践使人们认识到，只有把顾客价值管理放在战略的高度，把竞争的视角深入到为顾客创造价值的层面中，并且一定要进行顾客价值创新，才能获得竞争优势。

The practice of market competition makes enterprises understand that only if put customer value on a high strategic and make the perspective of competition into the level of creating value for customers , along with innovation of customers value , then we could gain competitive advantage .

在11185中心技术改造的基础上，结合顾客价值管理和服务质量管理理论又提出了业务流程再造的设想，并针对揽收业务、服务协作和投诉建议流程进行了具体的分析和优化。

This paper also provides solution of process reengineering Base on 11185 upgrading and combination of customer value management and service quality management theory . And some relevant business processes , such as collaborative services , consumer complaints processing and etc. , are analyzed and optimized in detail .

最后根据研究结果提出顾客口碑价值管理方法。

Finally , this study proposed customer value management method reputation .

本论文的论题是顾客价值与作业管理的结合，也即以顾客价值为导向，实施对企业的基础构成&作业（Activity）的管理。

This thesis is about the combination of customer value and activity-based management ( ABM ) .

在此背景下，本文把顾客价值与战略管理结合起来，试图构建一个以顾客价值为导向的战略管理模型。

Under this background , the thesis studies on the strategic management based on customer value and tries to structure a customer value - oriented strategic management model .

通过深入分析顾客价值与质量管理体系的关系，提出顾客价值的概念应该引入质量管理体系，企业的质量管理应向以丰富顾客价值为中心的管理转变。

Through further analyzing the relationship between customer value and quality management system , this paper suggests that the concept of customer value should be introduced into quality management system , and the quality management of enterprises should be transferred into the management focusing on enriching customer value .

并将XX公司IT分销渠道的重构作为一个项目，应用项目管理中范围管理、进度管理的一些方法，对如何实施构建顾客价值和供应链管理的分销渠道进行研究和探讨。

XX IT companies and distribution channels as a reconstruction project , the scope of application of project management in the management , management of the progress of some of the ways of how to build customer value and supply chain management of distribution channels to study and explore .