顾客感知成本

行为忠诚往往由于顾客感知转换成本过高或者行业内缺乏竞争者而产生。（3）移动通信行业顾客忠诚各决定因素对顾客忠诚具有交互作用。

Whereas the behavior loyalty is mainly because of high perceived switching cost or lack of competition . ( 3 ) The determinants have interaction on the customer loyalty in Mobile industry .

从顾客感知价值和顾客感知成本两个基本方面，对影响顾客净价值的因素进行梳理和归纳，并提出顾客感知价值驱动要素新的三分法。

Sorts of factors that decide or influence Net Customer Value ( NCV ) are generalized from two basic aspects and a new three-division method is further put forward to analyzing the factors that have impact on NCV directly or indirectly .

并对顾客感知价值要素和顾客感知成本要素的对应关系进行了讨论。

Then the author discusses the relation between customer perceived value and customer s perceived cost .

顾客价值是顾客感知收益与顾客感知成本之差（或之比）。

Customer value is the difference or ratio of customer perceived benefit and customer perceived cost .

本研究采用主流的顾客感知价值二维度理论，即由顾客感知质量和顾客感知成本来测量顾客感知价值。

In this paper , the mainstream theory of second dimensions of Customer Perceived Value was adopted , that is , customer perceived value was measured with customer perceived quality and customer perceived cost .

在提供等量的顾客净价值的前提下，企业可以实施顾客感知价值和顾客感知成本的不同组合。

Firm can also provides kinds of combinations between increasing Customer Perceived Value ( CPV ) and decreasing Customer Perceived Cost ( CPC ) on the condition of delivering the equal Net Customer Value ( NCV ) .