关系资产

关系资产与企业收益创造&兼论不同社会形态下的企业收益变化

Relational Assets and Corporate Revenue Creating

关系资产与顾客价值

Relational Assets and Customer Value

运用关系资产理论改善CRM实施策略的研究

Research on the Relational Asset 's Theory for Improving the Implementation of CRM Strategy

客户关系资产评估与管理研究

The Research on Customer Relationship Assets about Its Assessment and Management

基于金字塔模型的顾客关系资产管理

Management of Relationship Equity based on Customer Pyramid Model

在不同的社会形态，关系资产与技术资产在创造企业收益中的地位不同。

The roles of relational asset and technology assets are different in different society .

本文认为，市场资产由市场关系资产和市场智力资产构成。

The author points out that market relation assets and market intellectual assets compose market assets .

传统经济学只重视技术资产创造价值和收益，实际上，关系资产是企业收益的重要来源。

In the view of traditional economics , technology assets are the only resource of corporate revenue .

摘要关系资产是近年来随着关系营销理论和实践的发展所出现的一种新观点。

Relational assets is the new viewpoint along with the development of relationship marketing theory and practice .

在介绍关系资产特性的基础上，阐明了关系资产在顾客价值创造中的作用。

On the basis of attributes of relational assets , it expounds their roles in customer value creation .

市场资产由两种类型构成，一种是市场关系资产，一种是市场智力资产。5.营销资源通过层级递进机制实现向企业绩效的转化。

Market-based assets include two types , one is market-based relational assets , another is market-based intellectual assets . 5 .

同时论证了构成社会资本的参与资产、关系资产对创新决策有积极促进作用，研究网络资产、参与资产与关系资产对创新激进性决策有明显促进作用。

The participation asset and relation asset of social capital accelerate industrial innovation decision . The location selection mechanism is posted .

通过本文的研究，希望给企业开发和管理客户关系资产提供有益的帮助。

Through the research of this thesis , hoped to develop and manage Customer Relationship Assets to offer useful help to enterprises .

从顾客资产的内涵和构成出发，识别出价值资产、品牌资产和关系资产三个驱动要素。

According to the content and composition of customer equity , three drivers & value equity , brand equity and relationship equity are identified .

经过初步分析得知，这些问题主要源于双方的关系资产即社会资本的不足。

In our preliminary analysis , these problems are mainly caused by the lack of relationship asset , i.e. social capital between the two parties .

市场关系资产可以有效降低成本，提升价值流程的绩效，把握价值创造的机会，从而有利于实现顾客价值最大化。

Markey relation assets can effectively help reduce cost , improve performance of value flow , seize the opportunity created by value and be benefit for the realization of customer value maximization .

关系资产的重要性使得品牌关系评估成为研究热点，但现有评估方法中的指标体系在完备性、稳定性、合理性、综合量化等方面存在问题。

Because of the importance of relationship equity , brand relationships evaluation has been a popular research topic . However , most current evaluation methods have some problem in completeness , stability , rationality and comprehensive quantification .

结果表明，大部分假设都被支持，只有自利性自我效能价值对品牌资产的影响以及利他性自我效能价值对关系资产的影响不太显著，文中也对此作出了一定的解释。

The result showed that most of the hypotheses were supported , but the impact of Egocentric Self-Efficacy on Brand Equity and the impact of Altruistic Self-Efficacy on Relationship Equity were not significant . And the author explained the result in the paper .

在知识经济时代，顾客价值成为市场竞争的焦点，价值创造已超越了传统产业经济的假设和模式，关系资产成为影响价值创造的关键要素。

In the era of knowledge - based economy , customer value is the focus of market competition . Value creation has been beyond the traditional supposition and model of industrial economy . Relational assets become a key factor having an effect on value creation .

随着时间的推移，资产之间已定义的关系使得资产的检索变得很容易。

Over time , defined custom relationships makes assets very easy to find .

这些仓库可能会支持协作或治理，以便通过所需功能之间的关系访问资产。

They may support collaboration or governance for accessing the assets by relation to the capabilities required .

他们和妻子儿女的关系同资产阶级的家庭关系再没有任何共同之处了；

His relation to his wife and children has no longer anything in common with the bourgeois family-relations ;

从制度创新角度看，它是产权关系的资产重组、组织关系的产业再造而形成的新兴产业部门。

Modern logistics industry is a burgeoning industry , which is based on assets reorganization of property relations and industries reconstruction of organization relations , in the perspective of institutional innovation .

环保资产评估是整个资产评估的一个重要组成部分，关系到资产所有者、经营者和使用者合法权益的保护。

As a constituent part of asset assessment system , Property assessment of environmental protection facilities ( PAEPF ) is referred to the interest of its owner , operator and users .

在明确产权关系和资产性质的前提下，通过制定不同的资产使用政策和租赁价格，逐步建立由“补贴价”、“成本价”和“市场价”组成的校内服务价格体系。

Policies for making use of assets and leasing price should be formulated , with gradual formation of the price system of university logistics consisting of " subsidiary price ", " cost price ", and " market price " .

资产支持证券究竟属不属于证券，对这个问题的回答直接关系到资产支持证券的发行与交易，以及投资者的保护问题，是研究资产支持证券监管制度需首要解决的基本问题。

The answer to this question is directly related to the issuance and trading of asset-backed securities , as well as the protection of investors . This is the first problem to solve in studying the asset-backed securities regulatory system .

建立博弈论模型，研究模块化网络组织模式对博弈均衡的改进，并指出是否存在企业间关系性资产是模块化网络与市场的本质区别。

Then through seting up game theory model , the author prove that the form of modular network organization can achieve the pareto equilibrium , and propose that the relation-assets among enterprises are the essential distinction between module network and market .

RationalAssetManager的InformantionModel部分能使企业指定资产类型、关系类型、资产属性和分类方案。

The Information Model section of Rational Asset Manager enables the enterprise to specify the asset types , relationship types , asset attributes , and category schemas .

但是，由于RAM中的资产类型可以使用/引用关系类型和资产属性，所以在输入资产类型之前开始它们是有用的。

However , since the asset types in RAM can use / reference the relationship types and the asset attributes , it is useful to begin with these before entering asset types .

MBO对于解决民营企业所有权回归、降低委托代理关系以及国有资产在竞争性领域内战略性推出等问题上提供了新的思路与尝试。

MBO affords a new way to think about and a trial for the returning of the individual firm 's ownership , the lowering cost of principal-agent relation and the state owned assets ' strategic withdrawing from competitive fields in economy .