内部营销

研究表明：内部营销是员工满意度提升的有效途径；PARIS事业部员工满意度水平处于基本满意阶段，并且不同职务级别以及不同年龄的员工满意度水平呈显著差异。

The results showed that : internal marketing was an effective way to enhance employee satisfaction ; the employee satisfaction level of PARIS division was low and showed significant difference among different positions and ages .

最后，本文基于内部营销视角，从创建和谐组织氛围、重视员工能力培养以及完善薪酬福利体系等方面提出了提升东软集团PARIS事业部员工满意度的建议策略。

Finally , this article proposed advices to promote satisfaction from the perspective of internal marketing , which included creating harmonious atmosphere , emphasizing on staff capacity-building as well as improving the pay and benefits system .

建立铁路运输企业内部营销信息传播系统，必须解决好内部营销信息传播系统栏目设计、信息发布模式和Web服务器设立方法。

Designing columns and publishing information models and establishing Web servers were must thought in establishing Inner Marketing Information System ( IMIS ) of Railway Transportation Co. .

论文围绕基于内部营销的GP公司现场管理研究这个核心，分三部分展开论述。首先叙述了内部营销和现场管理相关理论。

Paper has falled into three parts . Firstly , this paper introduces the theory of production management and the knowledge of internal marketing .

内部营销论述了G公司的组织结构创新，创建有利于实施关系营销企业文化，以及员工的管理和补充；提出了相关者市场中股东市场与供应商市场的拓展措施。

In this paper , internal related chapter discuss organization structure innovation in G Company the creation of corporate culture to execute relation marketing usefully , and staff management and compensation , put forward measures to explore shareholder and suppliers in relative market .

同时回顾国外银行营销的演进过程，并结合国外营销发展的现状特点总结出内部营销、CRM战略、忠诚营销和银行品牌营销这四大发展趋势。

Thinking back the development of the foreign bank marketing , we describe the characteristics of it today , and sum up four currents : internal marketing . CRM strategy , loyalty marketing and marketing of bank ' brand .

第三部分实务分析，主要围绕TF独立学院的背景与现状分析、环境分析、目标市场定位、内部营销策略、外部营销策略展开。

The third part develops mainly on the basis of the analysis of background and the current situation , environmental analysis , target market positioning , internal marketing strategies and external marketing strategies .

在此基础上，论文为GH公司就如何开展内部营销工作设计了具体的方案和模型，同时也为我国烟草商业企业提供了一个可供参考的内部营销方案。

On this basis , GH paper further analyzes the company on not only how to conduct internal marketing programs and the design of specific models , but also for the tobacco businesses as a reference to the internal marketing program .

然后，文章综述了与银行业有关的服务营销相关理论，包括服务营销组合7P理论、内部营销理论、服务质量理论、顾客满意度理论和关系营销理论，为建设银行制定具体策略提供指导。

Then , the article reviews the service marketing and banking-related theories , in order to provide guidance to develop specific strategies for the Construction Bank .

内部营销与员工工作满意度的相关性研究

A Demonstrable Correlation Study of Internal Marketing and Employee Job Satisfaction

内部营销理论及实践之初步研究

A Preliminary Study on the Implement and Theory of Internal Marketing

内部营销：图书馆提升服务质量的哲学

Internal Marketing : Philosophy to Improve the Quality of Library Service

运用内部营销市场细分理念，实现人力资源差异化管理创新；

IT and Innovation Innovation Achieving differentiation innovation of human resource management ;

内部营销理性思辨及运作模型研究

Study on Rational Thoughts and Operation Model of Internal Marketing

根据解决方案价值制定内部营销的高级管理人员分配方案

Develop executive elevator pitch for internal marketing on solution value

第二章为内部营销的基本理论研究。

Chapter II , a study of basic theories in internal marketing .

内部营销理论在我国高科技企业人力资源管理中的应用

The Application of Internal-Marketing Theory on Chinese High-Tech Enterprise HRM

这得益于内部营销视员工为内部顾客的观念。

This benefits from the concept of regarding employee as internal customer .

内部营销：将员工视为顾客的管理哲学

Inner Marketing : A Kind of Philosophy of Regarding Employees as Customers

内部营销理论及其在高校中的应用

The Theory and Application of Internal Marketing in Tertiary Institutions

对企业整合内部营销与外部营销的思考

Thinking on Integrating Internal Marketing and External Marketing in Enterprises

论内部营销与服务品牌建设

The Discussion on Internal Marketing and Service Brand Building

特别提出加强内部营销，有很强的实际操作性。

Highlighted the strengthening of internal marketing , has a strong practical operational .

内部营销在莆田市烟草公司人力资源管理中的应用

The Application of Internal Marketing to Human Resources Management of Putian Tobacco Company

第五章为高校内部营销策略组合。

Chapter V , strategy of internal marketing mix .

内部营销在商业银行的应用研究

Study on the Application of Internal Marketing Theory to the National Commercial Banks

内部营销对员工满意度与企业绩效的影响研究

A Study of Internal Marketing 's Impact on Staff Satisfaction and Enterprise Performance

我国电信企业推行内部营销的思考

A Discussion about the Application of Internal Marketing of Telecom Enterprise in China

内部营销与外部营销的整合一致性。

The integrating consistency of internal and external marketing .

论饭店企业的内部营销管理

On the Interior Marketing Management of the Hotel Industry