品牌形象创新

品牌形象创新的时机选择与方法

The Time Selection & Method of Brand Image Innovation

基于全球化温州鞋业自主品牌认知度和形象创新战略研究

Research on the Brand Cognition and Image Innovation of the Shoe Industry in Wenzhou on the Basis of Globalization

其中对学校组织文化与学校品牌视觉形象的关系、学校品牌视觉形象的管理创新和素质教育的效能阐明了笔者的观点，并借用部分学校的案例作为观点的佐证。

The author provides some cases of schools as evidence to express his own opinions about the relations between school organization culture and school brand visual image , and about the management innovation of school brand visual image as well as the efficacy of Quality-Centered Education .

通过对品牌形象一致性的重要性和变革之必要性的分析，对品牌形象创新的方法及时机选择进行了有益的探讨。

The article analyses the importance of the brand continuity and necessity of brand transformation , as well as the time selection and tactics of the brand innovation .