品类营销
- 网络Category Marketing
品类营销
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新品类营销是近几年从中国本土的营销实践中不断总结和提炼出来的一套全新的营销观点和营销理论。
New Category Marketing , as a brand-new idea and theory , is emerging out of the marketing practices in China local market .
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针对金融风暴的冲击,沃尔玛不是坐困愁城,而是审时度势,在价格、品类、布局、营销等方面积极应对,主动出击,收到了良好的绩效。对我们也是很好的启示。
It is instructive to us that faced with the financial crisis , Wal-Mart adjusted in prices , product types , shop arrangement and marketing , achieving active performance .