《营销管理》

基于WEB的产品营销管理系统

Management System of Product Marketing Based on WEB

GIS在成品油营销管理中的应用研究

Application Study of GIS in the Marketing Management of the Product Oil

基于J2EE平台的供电企业营销管理系统

The Marketing DSS of Power Supply Enterprise Based on J2EE Platform

OTC药品品牌营销管理研究

The Study on the Management of Marketing of OTC Medicine Brand

XX公司营销管理体系的建立

Foundation of the Marketing Management System of XX Company

本文主要研究的是MIS系统中营销管理层的质量监督系统。

This article mainly research into the quality surveillance system in the marketing management level of the management information system .

商业银行市场营销管理的内容主要包括八个Ps，即属于营销战略的四个Ps和属于营销战术的四个Ps。

The main contents of bank marketing include 8Ps . The first 4Ps belong to marketing strategies and the second to marketing programs .

文章探讨了J2EE平台上MIS系统开发过程中遇到的问题，并给出了相应的解决方法，同时以一个省级电力营销管理信息系统为例，详细讨论具体产品中各部分的设计和实现。

This paper discusses problems of the development of MIS based on J2EE , and gives relevant solutions to each part of Management Information System .

营销管理，渠道管理，物流与供应链管理（3PL），零售等。

Marketing Management , Channel Management , Logistics and supply chain Management ( 3PL ), Retailing .

本文的研究成果不仅对ABC塔机公司，而且对我国其它建筑机械企业运用现代市场营销管理都有一定的参考价值。

This article can be used as reference for formulating marketing strategy for ABC company as well as guidelines for other Chinese building equipment industry .

案例部分以时间为序，介绍了2000年到2001年间，中德合资企业SIM移动电话公司的市场营销管理问题。

In " the case " , the marketing management status of SIM Mobile Phones Company from 2000 to 2001 is presented in time sequence .

风险管理在OBS项目实施中发挥了重要作用，为相关高科技含量的化工产品营销管理提供可借鉴的依据。

Risk management on OBS project has played an important role , and it may provide some references for the relevant high-tech chemical products marketing process .

本文还对设计系统所要应用的技术作了详细的讨论，最终选择了Java语言作为编程语言，并基于J2EE构架和XML技术设计营销管理支撑系统。

This article also discusses required technology to design the system in detail and finally Java is selected as the editing language and J2EE frame structure and XML technology are selected for the Marketing and Sales Management Support System .

在此背景下，平阴供电公司适时地提出了建设平阴电力营销管理信息（MIS）系统的任务，并提出要求建设针对营销系统进行监督控制的质量监督系统。

In this background , the Pingyin electricity company proposed to construct the electricity marketing management information system at the right moment , and to construct the quality surveillance system to control the marketing system .

该部分主要归纳整理与论文研究相关的理论，包括：市场营销管理理论的演进和发展历史，STP理论与4PS理论相关的内容；第三章滑移装载机营销环境分析。

In the second chapter , we retrospect the relevant theories , including : theory development of Marketing Management , STP theory and 4PS theory .

建立了包含客户管理、销售管理和营销管理的CRM系统，并着重叙述了客户管理和销售管理的基本功能模块、数据库结构和业务流程的实现过程等。

The thesis also established the CRM system including customer management , sale management and marketing management , and then described the basic function module , the construction of database and the course of operation flow for customer management and sale management .

第五部分提出实施RR建设网经营战略的策略，包括人力资源对策、业务对策、质量管理对策、财务与营销管理对策等。

The fifth section put forward the methods to carry out the strategies of the RR Construction Network including the method of human resource management , business operation , quality control , financial and marketing management and etc.

分析了面向客户关系管理的营销管理模式和适应客户化定制的营销BOM多视图间组织映射关系，以及营销BOM作为市场需求信息的载体向企业内部生产制造系统传递的机制。

The marketing management mode orienting customer relation management , the organizational mapping relations of the sale BOM multi-views , and the mechanism that sale BOM transmits to manufacturing system inside the enterprise as the carriers of market demand information are analyzed .

渠道管理是当代企业营销管理的核心。

Channel Management is core of marketing management of contemporary enterprises .

营销管理系统模式的重构与创新

The Reconstructing and Innovation on the Mode of Marketing Management System

突破营销管理瓶颈，增强企业核心竞争力

Improving manage and administration to rise company 's competitive power

广告是企业营销管理中非价格竞争策略的重要组成部分。

Advertising is one of important non-price policies for enterprises .

供电所营销管理需要规范化

Marketing Management of Power Supply Stations Needs to Be Standardized

其次，重点研究该企业新产品上市的营销管理工作。

Secondly , the marketing management of new product launch is studied .

用后营销管理提升我国旅游产品的营销水平

Improving Marketing Level of Tourist Product by Applying After-marketing Management

我国彩票产品研发与营销管理流程设计研究

Study on RD and Marketing Management Process Design of Lottery in China

基于观念图平面可嵌入性分析的运输型物流企业营销管理

Marketing Management of Transport Logistics Enterprises Based on Embedded Analysis of Ideas

基于工作流的电力营销管理信息系统的研究

Research on Power Marketing Management Information System based on Workflow

甘肃电力营销管理信息系统设计

The Design of Electric Power Marketing Management Information System for Gansu Province

顾客价值理论成为市场营销管理理论的最新发展，也成为企业竞争优势的新来源和企业发展战略的重要内容。

Customer Value theory is latest development of marketing management .