公关传播

然而在中国茶文化的公关传播过程中，存在着不少的误区。

However , there are a lot of mistakes in process of Public Relations dissemination of the Chinese tea culture .

论警察公关传播机制

The Spread Mechanism of Police Public Relations

逻辑上，宏观上品牌体现出的公关传播效果应该与其市场份额保持一致。

Logically , the effect of the brand PR is closely connected with its market share .

有媒体报道称，互联网公关传播已经成为公关公司主业之一。

According to a newspaper report , the Internet PR has become a main business to the PR company .

但互联网公关传播的效果评估一直困扰着企业和公关公司。

However , the effect of the Internet PR has increased the confusion to the customer firms and the PR companies .

随着互联网和互联网媒体的壮大普及，企业对于互联网公关传播逐步重视。

With the growth of the Internet and the popularity of Internet media , Corporate PR through the Internet becomes more and more important .

品牌广告传播要体现体育运动诉求、品牌形象代言人要个性鲜明、品牌事件及公关传播要借用媒介传递信息、品牌网络传播形态要多样化。

Brand advertising should reflect the demand of sports , image representative must have distinctive character , use media to conduct event and public relation communication , the patterns of brand network communication should be diversified .

在现代，随着公共关系学的发展，公关传播在传播手段中起着越来越重要的作用，因此针对中国茶文化进行的公共关系传播具有重要的现实意义。

In modern times , with the development of Public Relations , Public Relations dissemination is playing an increasingly important role in the means of communication . Therefore the Public Relations dissemination of the Chinese tea culture has important practical significance .

危机公关的传播策略

The Broadcasting Strategies in Crisis Public Relation

政府危机公关的传播控制策略航班延误与公共关系危机管理机制

The Communicate and Control Strategy of the Government Crisis PR Flight Delay and PR Crisis Management Mechanism

此次汇丰集团主席葛霖（stephengreen）出席的活动，由中国本土公关公司精音传播机构（voiceonecommunications）组织，精音传播也表示，汇丰在安排支付车马费方面没有扮演任何角色。

The event , featuring HSBC chairman Stephen Green , was hosted by the foundation and organised by local PR firm , voice one communications , which also said HSBC had no role in organising the payments .

公关代表那些想要传播特定信息的客户。

PRs represent clients who want certain messages to go out .

缺乏国际公关和有效信息传播的经验。

A.Our government has comparatively weak awareness of international PR.

体育明星危机公关管理策略政府危机公关的传播控制策略

Crisis management tactics of famous athletes The Communicate and Control Strategy of the Government Crisis PR

本文紧紧围绕这些问题，运用传播学和公共关系学的知识，结合政府公关的特点，提炼出政府危机公关的传播特点，总结出政府危机公关的传播策略。

This text centres on these questions firmly , use the knowledge of communication and public relationship , combine the characteristic of Government Public Relations , refine and the spread characteristic of the government crisis PR , summarize the spread tactics of the government crisis management .

那么政府危机公关有哪些特殊性，其控制策略是什么，如何用理论来分析和指导政府危机公关的传播控制策略呢？

What are the characters of government crisis PR , what is control strategy , how to analyse and guide the control strategy of the government crisis PR with the theory ?