恐惧诉求
- 网络Fear Appeal;fear appear
恐惧诉求-
恐惧诉求理论及其在广告传播中的应用研究
The Research of Fear Appeals Theory and Application in Advertisements Communication
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恐惧诉求在公益广告中的传播效果
Communicational Impact on Fear Appeal of Commonweal Advertisement
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东西方文化差异与恐惧诉求广告
On Differences between Western and Eastern Culture and Fear Advertising
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恐惧诉求广告传播效果研究及其应用启示
The Communication Effects of Fear Advertising and Its Implication
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恐惧诉求主要以「相关性」、「严重性」、「反应效能」与「自我效能」等因素构成。
In addition , the theory of fear-appeals was embedded into the courseware design with four major factors : relevance , seriousness , response-efficacy , and self-efficacy .