企业软实力

战略公关&提升企业软实力策略性分析

Strategic Public Relation : Tactical Analysis in Uplifting the Enterprise Soft Power

并在企业软实力四力模型的假定基础上，构建了战略公关的实施框架，针对企业软实力的不同组成，具体分析了旨在提升不同能力相应的实施策略。

By building up two dimensional framework of Strategic Public Relation , it analyzes the correspondent implementation tactics according to different component of the enterprise soft power .

提升企业软实力&以知识管理为核心的企业信息化研究

Enhance the Soft Competitive Capability of Enterprise & a Study on the Knowledge Management of the Core of Enterprise Informationalization

这一榜单从2006年第一次创建就被认为是中国企业软实力晴雨表。

The list , established in 2006 , is considered to be the barometer of Chinese companies ' soft power .

最后，根据案例分析得到的结论，找出培育与提升企业软实力的对策，即确保企业肩负起社会责任、加强企业文化建设、全面塑造企业形象、搞好公共关系、优化资源整合力度。

That the enterprises to shoulder social responsibility , strengthen the building of enterprise culture , a comprehensive build corporate image , improve public relations , efforts to optimize resource integration .

有效的发展战略是国有企业软实力建设的前提条件，它不仅可以延续国企的生机，还可以帮助国企顺利的度过突如其来的市场隐患和经济危机。

The effective development strategy not only can continue the vitality of the state-owned enterprises , still can help a state-owned enterprises of the sudden market smoothly through the hidden trouble and economic crisis .

如国有企业软实力的特征应当如何界定？国有企业软实力的要素究竟有哪些？等等，这些问题本文只提出了初步思路。

Characteristics such as the soft power of the state-owned enterprises should be defined ? Exactly what elements of the soft power of the state-owned enterprises ? , These questions this article only presented preliminary ideas .

对青岛S公司企业文化软实力定量研究

The Quantitative Research of Culture Soft Power for S Company in Qingdao

构建了企业文化软实力的量表。

The establishment of a measuring scale for the soft power of corporate culture .

二是企业文化软实力的层次结构。

Secondly , this paper provides a hierarchy of the soft power of culture .

一是研究了企业文化软实力的内涵和维度。

First of all , it provides an in-depth look at the definition of soft power in corporate culture and its dimensions .

企业文化软实力可分为物质文化、制度文化和精神文化三个层次。

There are 3 levels of culture of which soft power can be developed : materialistic culture , regulatory culture and spiritual culture .

企业文化软实力是企业通过管理企业文化进而施加文化影响力以吸引利益相关者的注意和合作的能力。

The soft power in corporate culture is the ability of a corporation in attracting its stakeholders and getting their co-operation through managing its own culture and creating a cultural influence on these stakeholders .

然后通过半开放式问卷、初步评估和预测试来开发了企业文化软实力的量表，这一量表可以在后续的研究中进行进一步的验证与优化。

Then through pilot tests and semi-open questionnaires , we have developed a measuring scale for the soft power of culture . This measuring scale can be further refined and enhanced by the future studies of this area .

质量伦理作为企业的重要软实力之一，指导着企业的经营活动，由于其不可复制，对企业来说是独占独享的优势。

As one of the important soft power , quality ethic guides business ' activities .

相对而言，四川省在物流产业政策、物流企业管理等软实力方面还略显不足。

Relatively speaking , the logistics industry policies in Sichuan and operation management are inadequate .

注重培养企业文化，提高企业软实力；

Pay attention to the cultivation of enterprise culture , and enhance soft power ;

企业文化是企业的软实力，是企业发展的核心竞争力。

Corporate culture is the " soft power " is the core competitiveness of enterprise development .

企业社会责任对企业软实力的提升机制&以华立集团为例

Studying on the Mechanism that Corporate Social Responsibility How to Enhance Corporate Soft Power : Hoiley Group Case Study

企业文化作为企业竞争的软实力，在企业发展中起着越来越重要的作用。

Corporate culture , which is regarded as the soft strength , is playing an increasingly important role in the competition among companies .

要以集中化、标准化、信息化为手段，创新发展，构建企业能力体系，提升企业软实力。

It should use the " centralization , standardization , information technology " as a mean of innovation and development to build enterprise system , enhancing corporate soft power .

第四，借鉴沃尔玛的成功经验，建立起以人为本的企业文化是提高零售企业软实力的重要途径。

Fourthly , from the successful experience of Wal-Mart , we know that to establish the " people-oriented " enterprise culture is an important way to improve the competitiveness of the retail business .

建设优秀的企业文化，形成企业发展的软实力和精神原动力，是每个企业孜孜以求的重大命题。

It is pursued by all companies that building excellent corporate culture and forming the soft strength and the driving force of spirit on the development of enterprise .

而国有企业合理的资源环境就是国有企业软实力的重要保障。

And the state-owned enterprise reasonable resources environment of the soft power of the state-owned enterprises is the important guarantee .

无论跨国企业，还是本地中小企业，如何挖掘供应链软价值，提升企业供应链管理软实力，达到企业长期竞争优势，已成为业界关注的焦点。

No matter MNCs or local SMCs , the focus is on how to explore supply chain soft value and soft strategy for the sustainable competitive advantage .

通过家具生命周期设计，企业优化了生产工艺、提高了对材料的利用率、减少能源的消耗，降低企业的生产成本，也助于提高企业在公众心中的形象，提高企业软实力。

By life cycle design of furniture , company optimizes production process , improves Utilization of material , and reduces consumption of energy and production costs . It helps to improve the corporate image in heart of the public and improves soft power .