广告批评

当代中国广告批评通过对广告艺术和其他艺术的比较，对广告艺术的审美特性进行了深刻的探讨。

The advertising criticism in contemporary China carries on the deep study on the beauty of advertising art by the comparison toward the advertising art and other arts .

赋形·路径·策略·文本&人类广义写作思维的基本原理论叙事话语分析作为广告批评路径的背景、意义和问题

The Basic Principle of Writing Thought in Broad Sense ; Narrative Discourse Analysis on Advertising Criticism : its Background , Significance , and Challenges

文章阐述了广告批评的标准及其层系性特征。

The article elucidates the criteria of criticism and their characteristics .

广告批评的标准

The Criteria Of Advertisement Criticism

然而，为了达到对消费欲和权力欲的批判，女性主义广告批评却出现了去除或忽视性别内涵的批评趋势，造成性别对立和社会建构论的单一评价标准。

However , this critic approach tends to eliminate or neglect the connotation of sex in order to criticize the desires for consumption and power , all of which may result in the sex confrontation and the monotheism of evaluation in regard to societal construction .

广告创意批评存在的问题及其标准体系的构建

The Problems in Advertising Originality Criticism and Construction of Its Standard System

这就是广告对批评的描述，尽管如此，它还引述批评家的话来衬托小说的出色之处。

That 's how this advertisement represents critics , even though it also invokes critics to describe what 's powerful about the novel .

汽车制造商因为址身材窈窕的模特儿来作广告而受到批评。

Car manufacturers have been criticized for using shapely models to advertise their cars .

吉尔伯特对某些唱衰业内同行的广告宣传提出批评。

Mr Gilbert is critical of some campaigns that knock the rest of the industry .

本论文立足于广告外部的批评，将广告置于宏大的社会文化背景中，从文化研究的角度透析广告。

In this paper , based on the advertising of external criticism , the ads placed in large social and cultural background , from the perspective of cultural studies ad dialysis .

一些持有怀疑态度的人们感触很深，他们自己开始进行广告宣传，严厉批评CCS技术。

Some sceptics feel so strongly they have started airing advertisements of their own to lambast CCS .

善事与利器&2008年中国广告学术研究方法批评

Right thing , right too : 2008 , academic criticism of advertising research methods of China

泛欧洲广告活动常常被批评为平淡乏味，而新锐媒体面临着同样的风险。

Pan-European campaigns are often criticised for blandness , and newer media face the same risk .

依据新时代经济结构的变化和人们需求的改变，着重分析了成功的广告和优秀的广告的衡量标准，并提出了广告批评的新视点：文化标准的问题。

Based on the changes in the present economic structure and people 's needs , it analyzes criteria for successful and excellent advertisements , and proposes a new viewpoint for ad criticism : cultural standard .