顾客总价值

作好服务，提升产品附加值，挖掘产品的期望层和附加层价值，在增加顾客总价值的基础上降低总顾客成本。

4 , PCG should also offer quality customer service to further promote the additional values of products . Through exploiting expectancy and additional values , the total customer cost can be reduced on the increase of total customer value ;

最后，基于价值生命周期理论，构建了影响顾客总价值的组织因素评价指标体系，综合运用层次分析法与专家评分法建立了一个组织集成的经济评价模型。

Finally , based on the theory of value life cycle , the evaluation index system , which is factors of organization influencing custom value , is built . An economic evaluation model for organization integration is built , which combines AHP and expert marking together .

顾客让渡价值理论是一个全新的营销理论，它要求企业着眼于顾客的附加价值，通过各种措施，增加顾客的总价值和降低顾客总成本，以求实现顾客让渡价值最大化。

Customer delivered value theory , which is a brand-new marketing theory , requires enterprises to pay attention to added value of customers and to increase total customer value and decrease total customer cost and realize optimization of customer delivered value by using all kinds of measures .