感觉消费
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这项研究最初发表于《消费者研究》杂志(JournalofConsumerResearch)。研究显示,如果是凭感觉消费而不是经过一番调查比对的话,消费者实际上更容易被整数价格所吸引。
Originally published in the Journal of Consumer Research , the study showed that consumers were actually drawn to rounded numbers on prices when a purchase was " feeling " based rather than one based on research .
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我们感觉必须消费的原因是我们相信购买即生产。
We feel that we must consume because we believe that buying is doing .