因为虽然在官方网站或播客上可以调整营销信息，但涉及到博客和社交网站时，商学院就遇到了一种新的媒介，一种有反馈的媒介。
For while it is possible to tailor the marketing message in an official website or podcasts , when it comes to blogs and social networking websites , schools are dealing with a new kind of medium one that talks back .
播客营销