食品商标

食品商标翻译中的文化障碍与翻译策略

The Cultural Barriers of Chinese Food Trademark Translation and Translation Strategy

首先，从语言的视角对食品商标名称进行考察。

Firstly , this paper analyzes the food brand name from the perspective of linguistics .

邵武市“振洁”牌茶薪菇已获国有A级绿色食品商标使用权。

The brand " Zheng Jie " tea material edible fungus has got the right of use of national grade-A green food brand .

最后，提出了食品商标名称中存在的主要问题，并依次考察了命名原则。

At last , it raised the main problems of naming food brand , and draw the conclusion that the principles of naming food brand .

成功的食品商标代表的商品不仅品质优良，而且其译名也富有丰富的内涵。

The success of the food trade on behalf of the goods not only good quality , reasonable price , and their translations are also rich connotation .

Cornell大学食品与商标研究室带头人，“MindlessEating”的作者BrianWansink：我们为什么总是吃的比想象的多？

Brian Wansink directs the Cornell University Food and Brand Lab and is the author of the book Mindless Eating : Why We Eat More Than We Think .

它们还能降低卡路里，这是保健食品的商标标志之一。

They 're also low in calorie density , one of the trademarks of a healthy food .

麦氏公司及滴滴香浓意犹未尽乃美国纽约州通用食品公司注册商标。

Maxwell House and Good to the Last Drop are registered trademark of General Foods Corporation , NY , USA.

食品地理标志与商标的本质区别

Essential differentiation between food geographical indications and trademarks

一方面，绿色食品标志作为证明商标是品牌的一种表现形式，绿色食品区域品牌是其从属概念。

On the one hand , the green food mark is a manifestation of certifying that trademarks are brands . Green food regional brand is its subordinate concept .

作为消费者认识或购买食品的向导，食品商标在很大程度上决定了食品在市场上的竞争力。

As consumer awareness or buy food guide , food brand determines the food in the market to a large extent .