生活方式营销

而本篇论文即来探讨一种能解决以上症结的品牌企划运作模式，即生活方式营销。

And this page thesis probes into a kind of brand enterprise planning operation mode that can solve the above crux promptly , namely life style marketing .

民俗与中国人的衣食住行我国男性“灰领”的生活方式及其着装设计营销概念

Folklore and Chinese Food , Clothing , Shelter , Transportation The Life Style of " Grey-collar-class " and Men 's clothing Design and Marketing in China

尽管购物成为了一种生活方式的选择，营销人员也唠叨着需要将它在体验上和感情上变成能够引起共鸣的娱乐，但所有这些的核心消费已经被遗忘了。

As shopping turns into a lifestyle choice , and marketers natter on about the need for it to become experientially and emotionally resonant entertainment , the bits of it that actually pressed all those buttons in a powerful way have been lost .

本文首先论证品牌服装的生活方式特征，通过营销理论发展的脉络、服装营销实战等角度，说明品牌服装与消费者的生活方式具有不可分割的关系。

At first , this text proves the life style characteristic of the brand clothing , such angles as train of thought , clothing marketing actual combat developed through the marketing theory , and proves the brand clothing and consumers ' life style have inalienable relations .

第三章从生活方式、消费者、企业三者之间的关系来探讨生活方式在营销中的作用，并引出生活馆这一主题概念。

The third chapter from the lifestyle , consumers and businesses to explore the relationship between the role of lifestyle marketing , and leads to life the theme of the concept of museum .