广告审查

论医药卫生期刊广告审查的内容及原则

Contents and principles of censoring advertisements in medical journals

发达有的广告审查和监督体系。

In developed countries , there are strict censorship and supervising systems regarding advertising .

广告审查机关应当依照法律、行政法规作出审查决定。

Advertisement examination organizations shall examine the advertisements and take proper decisions according to law and administrative decrees .

第三十六条任何单位和个人不得伪造、变造或者转让广告审查决定文件。

Article 36 No unit or individual shall forge , falsify or transfer documents of approval for the examination of advertisements .

保护消费者，可以采用发达的做法，真正的广告审查和监督法。

To protect consumers , governments can follow the practice of developed countries by enforcing really strict censorship and supervising laws in regard to advertising as a whole .

因此，本文的最后谈到了建立严格广告审查制度、建立广告诚信档案以及针对虚假广告建立悬赏举报制度等监管制度的建立。

So , this chapter ends with the setting up of the restrict advertisement review system , credit documents for advertisements and some other supervisory systems to the deceptive advertisements .

如完善广告审查制度；建立虚假广告代言人的黑名单制度，对黑名单代言人予以封杀，禁止刊登、播放其代言的广告。

Such as improving advertising review system ; create a blacklist system for false advertising spokesmen , spokesperson of the blacklist to be " blocked " to prohibit the publication or broadcasting of its endorsement of the ads.

同时要完善我国的广告审查与监管制度，对于拟播放的广告要进行事先审查，既审查广告形式又审查广告内容，只有审查合格的广告才可以在相关的电视台进行播放。

At the same time , we should perfect our advertisement examination and supervision system , all the advertisement should be checked before aired , check both form and content of advertisement , only qualified advertisement can broadcast in the television .

仅宣传医疗器械产品名称的广告无需审查，但在宣传时应当标注医疗器械注册证号。

Advertisements which only contain the product name of medical apparatus need not to be examined , but the registration certificate number of medical apparatus shall be indicated in advertising .

试图通过老报纸的研究，从电影院情况、电影广告、电影审查、电化教育、电影影评几个方面，重现当时福州电影传播情况。

Attempts by the old newspaper research , from the cinema , film advertising , film review , audio-visual education , film critics respects , recreating the Fuzhou film communication .

对招聘广告进行发布前的审查可以从源头上预防歧视，所以文章先对境外广告审查制度比较完善的国家进行了比较。

Examine of the beforehand could prevent the discrimination from the source . Article compared the outside borders that who have a relatively complete national review system .

广告经营机构负责人及广告审查员证明文件。

Supporting documents for the responsible person of the advertising business organization and the advertisement examiner .

文章从网络广告发布载体的规范、网络广告内容的审查以及如何界定网络广告中广告主、广告经营者、广告发布者的法律责任等三个方面探讨了网络广告的法律规制问题。

The article discusses the problem of network advertisement ' law system from 3 aspects : the problem of network advertisements ' issuing carrier , the standard of network advertisement ' contents and how to define the law obligation of advertiser , advertisement businessmen and advertisement issuer .

广告内容虚假夸大宣传是违规医疗广告的常见表现形式，其次为未取得《医疗广告审查证明》对外发布医疗广告。

False advertising exaggerating publicity is one of the main forms of illegal medical advertisement , followed by has not obtained the medical advertisement examination certificate release medical advertisements .

首先是从立法角度上，建议完善《广告法》的相关规定，填补我国法律的空白，借鉴国外经验大力推进我国公益诉讼制度并完善广告的审查制度。

The first is from the legislative point of view , proposed to improve the " Advertising Law " the relevant provisions , to fill gaps in our laws , and vigorously promote foreign experiences and improve our public interest litigation advertising censorship .