广告诉求点

每则房地产广告的诉求点比较多，热销和生活质量是两个重要的诉求点，多数广告（72.5%）还提到价格，广告中的促销和活动介绍越来越多；

Almost every real estate advertisement appealed to several points among which well-sell and the quality of life were often mentioned . Besides 72.5 per cent of the real estates advertisements referred to prices , while the tool of sales promotion was also used more and more often .

试析汽车商品广告词的诉求点

On Appealing Point of Advertising Claims of Cars

首先，第一章选取2010年度合肥市主要纸质媒体中刊登的房地产广告为研究样本，对房地产广告的诉求点进行分类总结和一定的阐述。

First of all , the first chapter select 2010 annual hefei in the main paper media published as research samples , and real estate advertisement for real estate advertisement of claim points classification summary and discussed as well .