营销成本

作业成本计算和以作业为基础的产品定价（ABP），降低营销成本，提高企业的竞争地位。

Activity-Based Costing and Activity-Based Pricing ( ABP ) helps to cut marketing cost and to promote the competitive position of enterprise .

基于客户满意度的营销成本管理研究

The Management Study of Marketing Cost Based on the Customer Satisfaction Degree

国际奥委会证实，接收top资金的各方均须支付8%的管理费，以弥补各项营销成本。

The IOC confirms that all parties who receive top funds contribute an 8 per cent management fee to cover a variety of marketing-related costs .

该公司还将承担Pre的营销成本，同时将建立一个APPStore，展示来自独立开发商的应用软件。

The company will also shoulder the costs of marketing the device and is building an app store to showcase applications from independent developers .

由于巨额销售和营销成本，Groupon“烧钱”的速度比增长速度更快。

Thanks to sales and marketing costs , Groupon is spending money even faster than the insane pace that it has been bringing it in .

在该研究的基础上，在第四章里提出DM公司经销渠道建设的方案，以最大程度的开发市场，减少营销成本，提高市场占有率。

Based on this research , the distribution channels construction program DM Company was put forward , to develop the market with the greatest degree , reduce marketing costs , improve market share in the fourth chapter .

在此基础之上构建企业之间B2B电子商务平台，满足企业间信息的低成本传递，缩减生产和营销成本。

On this basis , enterprise business to business e-commerce platform is built to make the inter-enterprise information exchanged with low cost , and to reduce the cost of production and marketing .

罗瑞拉德表示，较低的营销成本将被继续的诉讼费用所抵消。

Lorillard said lower marketing costs were offset by continuing legal expenses .

过高的客户流失率不但造成巨额的收入损失，也导致了企业营销成本居高不下。

The excessively high customer loss rate still is puzzling the enterprises .

这种现象在企业营销成本管理中尤为明显；

The problem is more obvious in the process of marketing cost management .

城市小区供电营销成本膨胀问题的分析探讨

Analysis and Discussion on Power Supply Sale-cost Expansion for City ′ s Districts

成品油销售企业现金营销成本的动态分析与控制

Dynamic Analysis and Control of Cash Marketing Cost in Product Oil Sales Enterprises

基于客户价值创造的营销成本分析

Based on Customer Value Creation Marketing Cost Analysis

虽然投入大量人力和营销成本，但成效甚微。

Although a lot of manpower and marketing costs , but with little success .

当营销成本高到无法承受的时候，这个模式就崩溃了。

Arrive high when sale cost cannot susceptive moment , this mode broke down .

首先，目前大部分企业不存在成型的营销成本管理体系，即便存在，也是局限于营销作业层面的成本管理；

Firstly , there is no systemic marketing cost management system in most companies ;

在收入下降的同时，制片和营销成本却节节攀升。

Just as revenues look weak , production and marketing costs have spiralled upwards .

以上估计数值没有包含许多开销，比如研发和营销成本。

That estimate doesn 't include many expenses , like research and marketing costs .

企业营销成本管理研究

The Management Research of Corporate Marketing Cost

此外，劳动力、场租、物流和营销成本也在急剧上涨。

This adds to steep rises in labour , rental , logistics and marketing costs .

通过网站，企业能直接面向消费者，减少营销成本。

By the website , enterprises can face to customers straightly to reduce their marketing cost .

来自新用户的联系会“重新激活”老用户，从而节约了营销成本。

Older members are " reactivated " by connections from new ones , saving on marketing costs .

“预计随着营销成本增加，公司2004年的运营利润将会下降，”金先生说。

" Its operating margin is expected to fall in2004 as marketing costs increase ," says Mr Kim .

其二，以战略层面分析与作业层面分析相结合来完善营销成本管理内容；

Secondly , it emphasizes analyzing not only the activity cost driver but also the strategic cost driver .

房地产可能用于营运资本融资，产品发布营销成本甚至是个人度假费用。

It might be funding working capital , the marketing costs of a launch or even a personal holiday .

与药物的开发营销成本相比，大制药公司在研究方面遇到的问题还不算大。

Compared with the cost of developing and marketing drugs , Big Pharma 's problems in research are modest .

并研究了互联网可以降低营销成本，促使产品的价格下降的趋势。

It also studies that the internet can lower marketing cost and put tremendous downward price pressure on products .

它为企业掌握市场需求、开拓全新市场、参与国际竞争、减少中间环节、降低营销成本等提供了现代化的信息手段。

The network offers convenience to the obtaining of market information , opening new market and lowering marketing cost .

第三章营销成本管理的框架构建；实施施工项目成本管理的原则和措施

In the later are the methods of marketing cost management . Principle & Methods of Construction Project Cost Management

特别是接近盈亏平衡点的一些小公司，营销成本预期将明确。

Especially near the breakeven point a number of small companies , marketing costs were expected to be clear cut .